Facebook to get to two billion user.... Due to a impressive fourth quarter
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Facebook is continuing to grow at an impressive rate and is set to reach 2 billion users this year. The companyannounced its fourth quarter 2016 and full-year earnings on Wednesday and, as usual, it smashed expectations. In its most recent quarter, Facebook’s total revenue spiked by 51 percent year-over-year to hit $8.81 billion — the great majority of which ($8.6 billion) came from advertising. Facebook’s quarterly profit hit $3.57 billion, up 128 percent from the $1.56 billion it posted a year earlier. Further breaking down its ad revenue, Facebook continues to capitalize on what COO Sheryl Sandberg described as a shift to mobile. Overall, mobile advertising revenue represented 84 percent of ad revenue in the fourth quarter, up from 80 percent in the fourth quarter of 2015. Just as impressive are Facebook’s increasing user numbers. With each passing month, the social network is inching ever closer to its next milestone of 2 billion users. As of December 31 2016, the platform’s mon