Facebook still tapping from snapchat features
If imitation is the sincerest form of flattery, then Snapchat should be tickled pink at this point by Facebook’s multiple attempts to emulate its style. In its latest attempt to “innovate,” Facebook is once again “borrowing” from the much younger social media platform, this time testing out a new feature that lets users take selfies and record videos complete with filters, effects, and masks, which can be shared in your News Feed. And oh yeah, they disappear in 24 hours too (assuming no one responds). Facebook isn’t making any attempts to hide this new Snapchat-esque addition either, placing it front and center in its main app for users in Ireland. Should it prove popular amongst the Irish populace, Zuckerberg may decide to go wide with the feature, introducing it to the social network’s 1.4 billion monthly users. While the feature has yet to adopt a formal name, it might as well be called Snapchat 2.0 — to access it, users (in Ireland) need only to tap on the camera icon in the top